Goodbye Melbourne, Hello New York | NYC Photography Blog | New York culture and lifestyle » advertising

Day 776: NYC->NC Road Trip – Take Pride In America

Nat Ma — Sun, 13 Mar 2011 14:58:08 +0000

day 426: lap-band, tummy tuck and dental.

Nat Ma — Tue, 20 Apr 2010 02:53:07 +0000

This is one of the more interesting pieces of advertising I’ve seen in the U S of A. Its as out there as getting a divorce for only $399.

day 339: Teensploitation

Nat Ma — Sat, 23 Jan 2010 20:36:53 +0000

< day 338: we have diesel

day 329: have an erotic day

Nat Ma — Thu, 14 Jan 2010 01:36:13 +0000

< day 328: avatar 3D

day 292: prints for sale 25% – 50% off.

Nat Ma — Tue, 08 Dec 2009 01:40:42 +0000

Dear friends,
Did you know there are nearly 1000 photographs on Goodbye Melbourne, Hello New York. and you can purchase most of them as prints?

Are you stuck for Christmas gift ideas? These prints will make great Christmas gifts for your friends and family. From today until 26th December 2009, you will get a 25% discount off the marked price on the first print and 50% discount on all subsequent prints you purchase thereafter*.

For more details:

http://goodbyemelbournehellonewyork.com/purchase-prints/

Cheers,
Nat

This offer is open to fans and subscribers only.

*Discount is not applicable on shipping fees.

day 276: 2010 International ANDY Awards announced

Nat Ma — Fri, 20 Nov 2009 22:15:46 +0000

Today we celebrated at work with champagne because the Jury for The 2010 International ANDY Awards was finally announced. For the past 3 months I’ve been working on a campaign for the 2010 International ANDY Awards to democratically crowd source this year’s jury panel – which you can read more of here. We’re pretty proud to see non traditional advertising creative innovators such as Sheppard Fairy (Obey), Mimi Cook (Creative Director, Apple) and our very Aussie own Ashley Ringrose (Creative Director, Soap). See who else is on the panel here.

< day 275: irving penn photo booth

day 255: A JWT Halloween

Nat Ma — Thu, 29 Oct 2009 16:32:12 +0000

day 254: Scale relaunch event

Nat Ma — Wed, 28 Oct 2009 15:18:24 +0000

Tonight I went to the Scale relaunch event. I was invited by Thomas, who is a subscriber to my blog. Great to meet new people via my photography.

< day 253: Diesel Flash For Fun Party

day 252: brainstorm

Nat Ma — Mon, 26 Oct 2009 23:45:07 +0000

Today was day 1 of an intensive offsite brainstorm for work which took place in a midtown pub – I’m not usually at a pub at 9am on a Monday morning! The process was super interesting to say the least. By midday we had over 600 ideas on table.

< day 251: scales and lard

day 245: Elect The Jury – 2010 ANDY Awards

Nat Ma — Mon, 19 Oct 2009 23:31:45 +0000

A large part of my life at JWT for the past 2 months has been planning and executing a marketing campaign for the The 2010 International ANDY Awards.

Elect The Jury is a project to crowdsource this year’s ANDY Awards jury panel.

The idea is to challenge the status quo of ‘just another creative award show’ – ie. Having a jury panel of ‘Usual Suspects’ from large, well established, traditional agencies giving each other pats on the back. The desired outcome of the project is to have a diverse and fair mix of global creative innovators from different disciplines, gender, regions and outliers. You can vote for the likes of Banksy, David Byrne, Ben Silverman, Marc Jacobs, Noel Fielding, Johnathan Harris, Sheppard Fairy, Jimmy Wales, John Favreau, Suroosh Alvi and Michel Gondry to judge your work.

The idea, a brainchild of Ty Montague, JWT’s CCO and President, has caught a lot of media attention and caused quiet a stir within the industry. One of the most interesting campaigns I’ve worked on….

Elect The Jury

Become a Fan

< day 244: sounds of silver