Tag Archive for 'advertising'
23
Jan
10
day 339: Teensploitation
Dear friends,
Did you know there are nearly 1000 photographs on Goodbye Melbourne, Hello New York. and you can purchase most of them as prints?
Are you stuck for Christmas gift ideas? These prints will make great Christmas gifts for your friends and family. From today until 26th December 2009, you will get a 25% discount off the marked price on the first print and 50% discount on all subsequent prints you purchase thereafter*.
http://goodbyemelbournehellonewyork.com/purchase-prints/
Cheers,
Nat
This offer is open to fans and subscribers only.
*Discount is not applicable on shipping fees.
Today we celebrated at work with champagne because the Jury for The 2010 International ANDY Awards was finally announced. For the past 3 months I’ve been working on a campaign for the 2010 International ANDY Awards to democratically crowd source this year’s jury panel – which you can read more of here. We’re pretty proud to see non traditional advertising creative innovators such as Sheppard Fairy (Obey), Mimi Cook (Creative Director, Apple) and our very Aussie own Ashley Ringrose (Creative Director, Soap). See who else is on the panel here.
< day 275: irving penn photo booth
28
Oct
09
day 254: Scale relaunch event
Tonight I went to the Scale relaunch event. I was invited by Thomas, who is a subscriber to my blog. Great to meet new people via my photography.
< day 253: Diesel Flash For Fun Party
26
Oct
09
day 252: brainstorm
Today was day 1 of an intensive offsite brainstorm for work which took place in a midtown pub – I’m not usually at a pub at 9am on a Monday morning! The process was super interesting to say the least. By midday we had over 600 ideas on table.
A large part of my life at JWT for the past 2 months has been planning and executing a marketing campaign for the The 2010 International ANDY Awards.
Elect The Jury is a project to crowdsource this year’s ANDY Awards jury panel.
The idea is to challenge the status quo of ‘just another creative award show’ – ie. Having a jury panel of ‘Usual Suspects’ from large, well established, traditional agencies giving each other pats on the back. The desired outcome of the project is to have a diverse and fair mix of global creative innovators from different disciplines, gender, regions and outliers. You can vote for the likes of Banksy, David Byrne, Ben Silverman, Marc Jacobs, Noel Fielding, Johnathan Harris, Sheppard Fairy, Jimmy Wales, John Favreau, Suroosh Alvi and Michel Gondry to judge your work.
The idea, a brainchild of Ty Montague, JWT’s CCO and President, has caught a lot of media attention and caused quiet a stir within the industry. One of the most interesting campaigns I’ve worked on….
01
Oct
09
day 227: zombies in times square
Walking through Times Square tonight, I was suddenly bombarded by a mob of Zombies or should I say 600+ people dressed up as Zombies for a stunt to promote the movie Zombieland.
28
Aug
09
day 192: big spaceship
Today I was at one of the most well respected digital creative agencies globally – Big Spaceship. One of the projects I’m currently working on at JWT is directing the digital strategy for the 2010 International ANDY Awards‘ advertising campaign. Ty Montague (our Chief Creative Officer) and Michael Lebowitz (founder and CEO of Big Spaceship) are co-chairing the awards this year which is how I ended up at the Big Spaceship office. Michael Lebowitz and his agency are of legendary status within digital creative circles so I was kinda stoked to have met and be working with Michael and his team. One of my all time favourite campaigns, HBO Voyeur, which collected several high-profile awards including multiple Grand Prix at Cannes, came of the Big Spaceship office. You can read more about it here.
20
Aug
09
day 184: Janice Vella
I entered some of my photography into the Levi’s Go Forth Contest. Please vote for me so I can win a trip to Sunny San Fran. Cheers.
< day 156: trashion exhibition opening
These guys line up from one end of the strip to the other making crazy flicking noises with 24hr call girl cards and shoving them in your face. People pick them up and within seconds, they end up littered on the ground throughout the strip.
29
May
09
day 103: anomaly
Today I met with one of NYC’s most innovative agencies Anomaly. This forward thinking business is headed up by a selection of industry greats and has an approach to advertising that is anything but conventional. They partner up with their clients to deliver advertising and marketing solutions that not only solves a communications problem but a business one as well. You can read for yourself here – a recent notable Converse campaign that Anomaly created which involved commissioning Pharell, Santo Gold and Julian Casablanca to write and perform a song then giving it away for free. A successful brand building campaign connecting with audiences and driving advocay.
Recent Comments