A large part of my life at JWT for the past 2 months has been planning and executing a marketing campaign for the The 2010 International ANDY Awards.
Elect The Jury is a project to crowdsource this year’s ANDY Awards jury panel.
The idea is to challenge the status quo of ‘just another creative award show’ – ie. Having a jury panel of ‘Usual Suspects’ from large, well established, traditional agencies giving each other pats on the back. The desired outcome of the project is to have a diverse and fair mix of global creative innovators from different disciplines, gender, regions and outliers. You can vote for the likes of Banksy, David Byrne, Ben Silverman, Marc Jacobs, Noel Fielding, Johnathan Harris, Sheppard Fairy, Jimmy Wales, John Favreau, Suroosh Alvi and Michel Gondry to judge your work.
The idea, a brainchild of Ty Montague, JWT’s CCO and President, has caught a lot of media attention and caused quiet a stir within the industry. One of the most interesting campaigns I’ve worked on….
