Archive for October, 2009
31
Oct
09
day 257: halloween new york 2009
28
Oct
09
day 254: Scale relaunch event
Tonight I went to the Scale relaunch event. I was invited by Thomas, who is a subscriber to my blog. Great to meet new people via my photography.
< day 253: Diesel Flash For Fun Party
Tonight I went to the Diesel Flash for Fun party. It was a launch party for their new line of glow in the dark range. So the party was appropriately rave themed with neon and glow paraphernalia all over the joint. Click here to see in invite pick up experience.
26
Oct
09
day 252: brainstorm
Today was day 1 of an intensive offsite brainstorm for work which took place in a midtown pub – I’m not usually at a pub at 9am on a Monday morning! The process was super interesting to say the least. By midday we had over 600 ideas on table.
24
Oct
09
day 250: NYC Dumpling Festival
Today I attended the NYC dumpling festival where there was pretty much every type of dumpling under the sun on offer. There was also a dumpling competition. The dumpling competitive eating contenders had nothing on these hot dog eating champs though. Below is the largest wheat dumpling ever produced – 786 pounds in weight, 4.5 ft x 2 ft x 2 ft in diameters and it has the equivalent of 945 dumpling fillings inside.
It was my friend Jen’s birthday tonight. Afer dinner celebrations at Les Enfants Terribles, we proceeded to Home Sweet Home where it was some sort of indie goth night. Anyway, there was a goth punk synth pop band that came on that I thought was bloody awesome.
< day 247: “Mr Baron”
21
Oct
09
day 247: "Mr Baron"
I got an email yesterday telling me about a secret Diesel party next week. The deal for the invite is that you need to go into a certain NYC Diesel store and ask for ‘Mr Baron’ and he will give you a wristband. So today I followed the instructions and asked for Mr Baron. I was taken into a mirrored room where Mr Baron, who turned out to be a woman with a veil on her head, opened a door to let me into this little cubical of a room lit only by neon.
I have to keep the wristband on for 6 days until the party. The secret location and DJs will be revealed in time via a phone number I need to dial. Lucky I had my camera on me, so the mysterious Mr Baron is not so secret anymore. Stay tuned next week for photos of the party.
A large part of my life at JWT for the past 2 months has been planning and executing a marketing campaign for the The 2010 International ANDY Awards.
Elect The Jury is a project to crowdsource this year’s ANDY Awards jury panel.
The idea is to challenge the status quo of ‘just another creative award show’ – ie. Having a jury panel of ‘Usual Suspects’ from large, well established, traditional agencies giving each other pats on the back. The desired outcome of the project is to have a diverse and fair mix of global creative innovators from different disciplines, gender, regions and outliers. You can vote for the likes of Banksy, David Byrne, Ben Silverman, Marc Jacobs, Noel Fielding, Johnathan Harris, Sheppard Fairy, Jimmy Wales, John Favreau, Suroosh Alvi and Michel Gondry to judge your work.
The idea, a brainchild of Ty Montague, JWT’s CCO and President, has caught a lot of media attention and caused quiet a stir within the industry. One of the most interesting campaigns I’ve worked on….
17
Oct
09
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