So last night I was walking home and I came across these guys on my street. I was all ‘Whats going on here?’ and they were like ‘We’re an Ice Cream Truck – with ice creams, toys and candy from ALL OVER THE WORLD’.
So they begin to tell me the story of how the Heartschallenger concept was born one early morning 15 yrs ago at a rave party in Mojave desert. Lo (the creator) had a vision of a cute ice cream truck pulling up in the middle of nowhere and providing all the party kids with magical treats. – hahah I love it!
Now there are trucks in L.A., Miami & New York…
Gotta love those Visions where or when ever they may come to you. A nice tale about following your dreams.